B2B stories from GuestJoy

13.11.2017

Guestjoy is a cloud-based solution that enables independent hotels to upsell additional services and collect more reviews. They have more than 84 hotels in their client base, including brands like Tallink, Sokos, and AccorHotels. Growing their client base has been a steep learning curve and taken a lot of negotiation efforts. They have managed to successfully enter a competitive field and found a unique value offer for their clients.

B2B sales is all about finding the right approach, researching and testing for solutions that work in a confident and professional way. 
GuestJoy co-founder Annika Ülem is happy to share with you their best practices on how they managed to overcome all challenges and expanded their business to international markets. Currently, it is serving hotel brands in 12 different countries, including the United Kingdom, the Czech Republic, Italy, Greece, and Bulgaria. GuestJoy has become one of 25 official TripAdvisor partners, the world’s largest hotel reviews website. The company offers a B2B business model with subscription-based pricing.

How does GuestJoy work:
GuestJoy comes into play after the guest has made the booking. The solution sends out highly personalised pre-arrival welcome emails to the guest before they arrive. From there, guests can go to a mobile concierge and order any service they can at the front desk. After departure, the solution sends out post-stay emails and collect the reviews to TripAdvisor. The software algorithm using guest behavior data for recommendations and it has been proven to create a much more personalised experience for the guest. From the data, hoteliers get a full view of each guest, preferences, order, and feedback. The beauty of the solution is that it works automatically for the hotel.

November 28 at 10:00-11.30 at Tehnopol Startup Incubator, UK Lounge, Mäealuse 2/1. 
The event is free of charge, but the seats are limited. Register at: https://b2b-stories-guestjoy.eventbrite.com/

Join the Facebook event here!