{"id":114062,"date":"2022-01-30T18:12:59","date_gmt":"2022-01-30T16:12:59","guid":{"rendered":"https:\/\/www.tehnopol.ee\/?p=114062"},"modified":"2022-01-30T18:13:00","modified_gmt":"2022-01-30T16:13:00","slug":"tehnopol-startup-incubators-startup-fairmus-is-creating-an-estonian-equivalent-to-large-music-streaming-platforms","status":"publish","type":"post","link":"https:\/\/www.tehnopol.ee\/en\/tehnopol-startup-incubators-startup-fairmus-is-creating-an-estonian-equivalent-to-large-music-streaming-platforms\/","title":{"rendered":"Tehnopol Startup Incubator\u2019s startup Fairmus is creating an Estonian equivalent to large music streaming platforms"},"content":{"rendered":"
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Musician Reigo Ahven is one of the founders of Fairmus<\/a> that is creating an Estonian music streaming platform. Reigo entered the world of startups in autumn 2020 and he says that this journey has been very exciting and has taught him a lot. Fairmus is currently participating in Tehnopol Startup Incubator\u2019s growth programme.<\/strong><\/p>\n\n\n\n

What is Fairmus and what kind of problem does it solve?<\/strong><\/h3>\n\n\n\n

\u201cFairmus is a fair and transparent music streaming platform. Streaming is a great way to enjoy music, but for instance Spotify\u2019s business model is built so that all the money from all the users goes into one big pot and this is then divided based on the amount of listening. This means that a very small portion of music rights\u2019 owners get some profit, the rest of the artists do not even earn back their recording costs. This is a very big problem and it became especially hard in spring of 2020. We decided to build the first music streaming platform that is 100% user-centric \u2013 the monthly fee of every listener is divided among those artists whose music they have listened,\u201d explained Reigo.<\/p>\n\n\n\n

He added that the feedback from both the users and the artists has been very positive. \u201cFrom the artists\u2019 point of view, it is very simple \u2013 we have heard from Estonia and from abroad that finally someone is trying to solve all the problems that have arisen during the last 15 years in different streaming platforms.\u201d<\/p>\n\n\n\n

What are Fairmus\u2019 plans in near future?<\/strong><\/h3>\n\n\n\n

\u201cWe are currently in MVP phase with our product and we are trying to make sure that we have legally covered all necessary things in our domestic market, so that we would be prepared for international scaling,\u201d said Reigo and added that there has already been a lot of interest towards Farimus in Germany, Finland, Ireland, UK and Iceland.<\/p>\n\n\n\n

One of their aims is to open the platform to the users so that each artist could upload their music and keep an eye on their profit. This is just like writing a tweet in Twitter \u2013 the process is as simple. \u201cI am glad to announce that this solution became public in December and artists have uploaded their music on their own. Previously we were the ones uploading the music, but now they have more independence,\u201d said Reigo.<\/p>\n\n\n\n

During the next ten months, Fairmus plans to attract investments in the sum of 250\u00a0000 euros to develop the music uploading platform and improve their mobile app so that it could be compared with Spotify, Deezer and Tidal. \u201cOne possibility which our users are waiting for and which we are planning to add is that you could download your playlist from the app and listen to it regardless of whether you have an internet connection or not. This possibility costs a lot to develop but our user surveys have shown that people would like to have this option,\u201d he said. In addition, they are planning to recruit more people to their team and test foreign markets, starting from Finland and other Scandinavian countries.<\/p>\n\n\n\n

They have also interesting collaborations going on. For instance, Fairmus bought the right to use Netiraadio\u2019s catalogue for three years. \u201cThis includes about 30\u00a0000 songs with meta data. This will surely bring a large number of Estonian music to our platform,\u201d said Reigo. They also recently signed a collaboration contract with Estonian Public Broadcasting \u2013 the music at EPB\u2019s archive will be digitalized and added to Fairmus. Thus, more than 100\u00a0000 songs that were previously very hard to get, will soon be available from Fairmus.<\/p>\n\n\n\n

Why join Tehnopol Startup Incubator?<\/strong><\/h3>\n\n\n\n

In Reigo\u2019s opinion, Tehnopol Startup Incubator is like an elevator. \u201cThis elevator might not take you to the 60th<\/sup> floor immediately, but it will take you to the 10th<\/sup> or 15th<\/sup> floor where the view is already very different,\u201d he said.<\/p>\n\n\n\n

His own expectations very fairly simple: \u201cI just wanted to get access to the so-called brains. I wanted to be a part of this world, be in the inner circle, and no matter how I looked at it, it seemed that joining the Startup Incubator is the fastest way to do so.\u201d<\/p>\n\n\n\n

Reigo knew that the incubator has a number of experts and he was certain that all his questions will get answers. \u201cTo me, one of the most important people has been Ivar Siimar. He has, in a very supportive manner, given us feedback about what investors find important. If you can fulfil the expectations of one investor, then in a way you are fulfilling the expectations of all investors. In order to do so, you need someone who will give you advice and we have found that person at Tehnopol Startup Incubator,\u201d said Reigo in conclusion.<\/p>\n\n\n\n

You can download and get acquainted with Fairmus\u2019 mobile app for free. You can listen to the music for free for the first 33 minutes and if you decide to pay the monthly fee of 2.99 euros, these 33 minutes that you have already listened, will be calculated into the first month\u2019s fee so no artist will remain without their fair share.<\/p>\n","protected":false},"excerpt":{"rendered":"

Musician Reigo Ahven is one of the founders of Fairmus that is creating an Estonian music streaming platform. Reigo entered the world of startups in autumn 2020 and he says that this journey has been very exciting and has taught him a lot. Fairmus is currently participating in Tehnopol Startup Incubator\u2019s growth programme. What is […]<\/p>\n","protected":false},"author":28,"featured_media":113736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_s2mail":"yes","footnotes":""},"categories":[17],"tags":[],"class_list":["post-114062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/posts\/114062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/comments?post=114062"}],"version-history":[{"count":1,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/posts\/114062\/revisions"}],"predecessor-version":[{"id":114063,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/posts\/114062\/revisions\/114063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/media\/113736"}],"wp:attachment":[{"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/media?parent=114062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/categories?post=114062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/tags?post=114062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}