{"id":152279,"date":"2024-01-30T16:42:30","date_gmt":"2024-01-30T14:42:30","guid":{"rendered":"https:\/\/www.tehnopol.ee\/?p=152279"},"modified":"2024-01-31T12:27:17","modified_gmt":"2024-01-31T10:27:17","slug":"startup-day-was-packed-with-inspiring-talks-and-great-company","status":"publish","type":"post","link":"https:\/\/www.tehnopol.ee\/en\/startup-day-was-packed-with-inspiring-talks-and-great-company\/","title":{"rendered":"sTARTUp Day was packed with inspiring talks and great company"},"content":{"rendered":"

The startup sector from Estonia and beyond gathered on January 24-26 in Tartu to exchange ideas, network, hangout and let\u2019s be honest \u2013 party (just a little) \u2013 during sTARTUp Day 2024. Tehnopol Science and Business Park and Startup Incubator were also present and we are glad that there were so many inquiries about our various accelerator programs.<\/strong>\u00a0<\/p>\n\n\n\n

As always, sTARTUp Day was packed with intreaguing and inspiring talks and presentations, and we of course tried to soak in as many good thoughts and vibes as possible. Here\u2019s an overview of some of the ideas that stood out from different talks.\u00a0<\/p>\n\n\n\n

\u26a1\ufe0fFemale founders should empower each other more and instead of saying that they are trying to do something, they should say that they are doing it! Stop trying and start doing. \u00a0
(Carmen Kivisild from Nora.AI and Mari-Ann Meigo Fonseca from Gelatex on empowering women in healthtech)\u00a0<\/em><\/p>\n\n\n\n

\u26a1\ufe0fStorytelling becomes crucial \u2013 If I won\u2019t understand it, I won\u2019t be able to see its potential and I won\u2019t invest in it. Deeptech startups need to simplify their ideas, so that investors can get a clear understanding of what they are bringing to the table.\u00a0
(Linda V\u00f5eras from Karma Ventures and Alessandro Braglia from Seraphim Space Accelerator on raising money)\u00a0<\/em><\/p>\n\n\n\n

\u26a1\ufe0fWe need to make cities great again for us and for other species. More emphasis should be place on small, multi-functional structures; we should fight against awful urban planning; we must cut back on using cars and promote public transport instead, or prioritize walking and cycling. Public spaces should be built for locals, not for commuters.\u00a0
(Photographer T\u00f5nu Runnel on attractive cities)\u00a0<\/em><\/p>\n\n\n\n

\u26a1\ufe0fThree simple things to bear in mind, or the art of surviving: the urgency of now (there\u2019s never a perfect time for anything; do something today that you have been postponing); the significance of who (people over fame, pivots and money); the necessity of pause (take a break before life breaks you). Live a life that is worth telling a story at the end. Thrive, not just survive.\u00a0
(Peep-Ain Saar from Arco Vara KVB on the art of surviving)\u00a0<\/em><\/p>\n\n\n\n

\u26a1\ufe0fBuilding a strategy is non-linear, you cannot copy-paste and hope it works in a different context. Every market and its needs are different, there\u2019s no one solution for all. \u00a0
(Luiz Fittipaldi from Bolt on building a long-term strategy)\u00a0<\/em><\/p>\n\n\n\n

\u26a1\ufe0fEncouraging innovation and agile approach go hand-in-hand with taking risks. Would you like to have a team that delivers in a mediocre way? The startup sector is full of talent, but how do you onboard these people if your company is mediocre? \u00a0
(Kadri Tammai from Tehnopol on will corporates beat startups)\u00a0<\/em><\/p>\n\n\n\n

\u26a1\ufe0fBrand is a story and companies are telling it every day with their products, websites and clothes. Design always carries a message. \u00a0
(Andres Kuusik from the University of Tartu on corporate branding)\u00a0<\/em><\/p>\n\n\n\n

\u26a1\ufe0fMarketing goals should support the business goals (which should come from the founder or the management). The whole company must be working towards the same goals. Your task at the marketing team, is to choose those actions that have the biggest impact on your company\u2019s goals. \u00a0
(Marelle Ellen from grit. podcast on growth strategies from top Estonian startups)\u00a0<\/em><\/p>\n\n\n\n

\u26a1\ufe0fThere is no business on a dead planet \u2013 the startups, and actually all companies, need to think about their environmental impact today.\u00a0
(Ragmar Saksing from Tehnopol on ESG)\u00a0<\/em><\/p>\n\n\n\n

In addition to collecting good ideas and experiencing the overall nice vibes of the conference, we are glad to congratulate some of the startups that we have worked with and that received funding or other kinds of bonuses at the sTARTUp Day Pitching:\u00a0<\/p>\n\n\n\n