{"id":155224,"date":"2017-06-05T13:41:20","date_gmt":"2017-06-05T10:41:20","guid":{"rendered":"https:\/\/www.tehnopol.ee\/meravita-a-revolution-in-the-vitamin-market-2\/"},"modified":"2024-03-13T11:11:32","modified_gmt":"2024-03-13T09:11:32","slug":"meravita-a-revolution-in-the-vitamin-market-2","status":"publish","type":"post","link":"https:\/\/www.tehnopol.ee\/en\/meravita-a-revolution-in-the-vitamin-market-2\/","title":{"rendered":"Meravita: a revolution in the vitamin market"},"content":{"rendered":"

Qualified specialists, innovative technology, and microscopic accuracy \u2013 with these ideas in mind, Meravita produces personalised vitamins in its Estonian laboratory. The company takes into account the specificities and needs of its customers depending on their lifestyle and health conditions.<\/span><\/p>\n

\u201cWe create conceptions and products that help people to remain healthy,\u201d Swen Uusj\u00e4rv, Meravita\u2019s director, says, introducing the company\u2019s activities. \u201cToday we are focused on natural products that can help people stay healthy and active for a longer time. If the person has a need to visit a doctor, then he is actually ill already. Instead of dealing with the consequences, it is more reasonable to prevent the disease and to ensure that the immune system is strong enough, the organs are working, and that there is a healthy mind in a healthy body.\u201d<\/p>\n

Uusj\u00e4rv explains that ensuring that people would feel good, and maintain strong health and vitality is important for Meravita. One of the company\u2019s major objectives is to produce personalised vitamins and minerals, according to each customer\u2019s personal needs so that they could improve and support their health.<\/p>\n

\u201cWe have realised that most of the people understand the world of vitamins wrong. It is thought that a course of vitamins needs to be done occasionally. However, we need some of the vitamins and minerals on a daily basis,\u201d Uusj\u00e4rv explains. That is why Meravita produces unique vitamins and minerals for each customer in order to cover the deficiencies resulting from their lifestyle and eating habits. \u201cAt the moment, we don\u2019t focus on treating humans; we do not focus on so-called courses either. Through our products we focus on supporting peoples\u2019 health and well-being all year round,\u201d Uusj\u00e4rv adds.<\/p>\n

Microscopic accuracy<\/h3>\n

In order to understand which vitamins and minerals the customer needs, clients are asked to\u00a0fill in a questionnaire sheet consisting of 34 questions. With this questionnaire, the particularities of the customer\u2019s body are mapped. \u201cThat way we get an adequate picture of the customer\u2019s health indicators and eating habits and on that basis we determine the appropriate set of vitamins, micro- and macro elements,\u201d Uusj\u00e4rv says. Then, based on the customer\u2019s completed questionnaire, a recipe is drawn up, according to which the capsules of minerals, both fat- and water-soluble vitamins are prepared. The capsules are placed in blisters, which are packaged and then sent to the customer.<\/p>\n

\u201cOur client managers deal with every customer individually with the aim to provide personalised support and, if necessary, specialist advice for the selection of products and their integration into the customer\u2019s diet,\u201d Uusj\u00e4rv specifies.<\/p>\n

In manufacturing products, Meravita uses natural raw materials with a higher level of quality that have been selected carefully and are GMO-, gluten- and preservative-free. \u201cThere is no such thing as \u201ccheap and high-quality\u201d. When buying in starting materials, we choose the products with higher quality, which is why our product prices are a little bit higher than the average price level,\u201d Uusj\u00e4rv notes.<\/p>\n

\u201cThe need for our services has resulted from the increasingly more intense social and physical environment. People are pressured by competition on daily basis, which results in stress and wrong eating behaviour that systemically violates the person\u2019s own health,\u201d Uusj\u00e4rv describes and adds that the company\u2019s mission is to raise people\u2019s awareness. \u201cPeoples\u2019 health should be nurtured and supported and adding dietary supplements, such as vitamins and minerals into peoples\u2019 daily intake helps to compensate for their often monotonous diet. \u00a0I see that there is such a great need, but the awareness hasn\u2019t followed. Through our actions, we are trying to bring this knowledge home,\u201d Uusj\u00e4rv explains. \u201cA customer group, who is coming along without philosophy, is quietly emerging.\u201d<\/p>\n

Innovative technology<\/h3>\n

Meravita was founded in 2012 but its development began in 2010, when it started to build the first prototypes for the factory. \u201cThe main problem at that moment was that there were no devices for making unique vitamins,\u201d Uusj\u00e4rv recalls. The main challenge that became evident for the Estonian scientists involved in the project was the assembling of various robots and setting them up to standard equipment.<\/p>\n

The laboratory was finished in 2014 and the first personalised vitamins reached customers in 2015. As of September 2016, the firm\u2019s laboratory equipment was ready for producing personalised minerals.<\/p>\n

A professional team with various academic backgrounds has participated in the preparation of the product, including biochemists, biologists, nutritionists, pharmacists, and food and genetic engineers.<\/p>\n

\u201cLaunching such a company was very, very difficult,\u201d Uusj\u00e4rv notes and adds that the whole system was built so that the company would comply with the classification of a drug manufacturer.<\/p>\n

\u201cToday, the company is engaged in making food supplements based on plant extracts but we are planning to produce drugs soon,\u201d Uusj\u00e4rv says. He adds that it is only natural, since there is a thin line between producing drug and food supplements.<\/p>\n

Meravita\u2019s product development and laboratory are both located in Estonia. Uusj\u00e4rv says that it is favourable to test their business model in Estonia. In doing so, he confirms that they plan to start exporting very soon, with plans to enter the Latvian, Lithuanian, Polish, and Finnish markets.<\/p>\n

\u201cRight now we are in a phase where we plan to improve our manufacturing capacity,\u201d Uusj\u00e4rv says and adds that in order to do so, they must first of all invest in product development.<\/p>\n

The company is open to any cooperation offers. \u201cOur aim is to find new partners and markets, broaden the raw materials and new technical solutions circle,\u201d Uusj\u00e4rv lists. He adds that of course they are open to new innovative ideas that fit with their ideas \u2013 summed up \u2013 everything that will help keeping people healthy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Qualified specialists, innovative technology, and microscopic accuracy \u2013 with these ideas in mind, Meravita produces personalised vitamins in its Estonian laboratory. The company takes into account the specificities and needs of its customers depending on their lifestyle and health conditions. \u201cWe create conceptions and products that help people to remain healthy,\u201d Swen Uusj\u00e4rv, Meravita\u2019s director, […]<\/p>\n","protected":false},"author":26,"featured_media":155225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_s2mail":"","footnotes":""},"categories":[42],"tags":[],"class_list":["post-155224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-story"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/posts\/155224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/comments?post=155224"}],"version-history":[{"count":1,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/posts\/155224\/revisions"}],"predecessor-version":[{"id":155428,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/posts\/155224\/revisions\/155428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/media\/155225"}],"wp:attachment":[{"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/media?parent=155224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/categories?post=155224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/tags?post=155224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}