{"id":45960,"date":"2018-04-10T12:32:21","date_gmt":"2018-04-10T09:32:21","guid":{"rendered":"https:\/\/www.tehnopol.ee\/?p=45960"},"modified":"2018-04-10T16:02:49","modified_gmt":"2018-04-10T13:02:49","slug":"first-things-first-start-with-an-mvp","status":"publish","type":"post","link":"https:\/\/www.tehnopol.ee\/en\/first-things-first-start-with-an-mvp\/","title":{"rendered":"First things first: start with an MVP \u2013 Thorgate \u2013 Medium"},"content":{"rendered":"<p><a href=\"https:\/\/www.tehnopol.ee\/wp-content\/uploads\/2018\/04\/mvp_product.png\"><img decoding=\"async\" class=\"alignnone wp-image-45961 size-full\" src=\"https:\/\/www.tehnopol.ee\/wp-content\/uploads\/2018\/04\/mvp_product.png\" alt=\"\" width=\"1005\" height=\"565\" srcset=\"https:\/\/www.tehnopol.ee\/wp-content\/uploads\/2018\/04\/mvp_product.png 1005w, https:\/\/www.tehnopol.ee\/wp-content\/uploads\/2018\/04\/mvp_product-600x337.png 600w, https:\/\/www.tehnopol.ee\/wp-content\/uploads\/2018\/04\/mvp_product-300x169.png 300w, https:\/\/www.tehnopol.ee\/wp-content\/uploads\/2018\/04\/mvp_product-768x432.png 768w, https:\/\/www.tehnopol.ee\/wp-content\/uploads\/2018\/04\/mvp_product-400x225.png 400w, https:\/\/www.tehnopol.ee\/wp-content\/uploads\/2018\/04\/mvp_product-200x112.png 200w, https:\/\/www.tehnopol.ee\/wp-content\/uploads\/2018\/04\/mvp_product-270x152.png 270w, https:\/\/www.tehnopol.ee\/wp-content\/uploads\/2018\/04\/mvp_product-544x306.png 544w\" sizes=\"(max-width: 1005px) 100vw, 1005px\"><\/a><\/p>\n<p id=\"a084\" class=\"graf graf--p graf-after--h3\"><strong>Every now and then we meet a client that has an awesome, world-changing idea and the drive to execute it.\u00a0They have found a problem and know the solution to it.\u00a0It\u2019s truly amazing to see and feel the passion of these people: they just pull you with them and make you a believer too, writes Oliver Loit from Thorgate in his <a href=\"https:\/\/medium.com\/thorgate\/first-things-first-start-with-an-mvp-7ce0562bf76a\">blogpost<\/a>.<\/strong><\/p>\n<p id=\"e03c\" class=\"graf graf--p graf--startsWithDoubleQuote graf-after--p\">\u201cWhen can you start developing?\u201d or \u201cHow soon will the product be ready?\u201d are the first questions Thorgate, as a digital product agency, gets. Although massively energised by the client\u2019s positive attitude and amazing idea, Thorgate has to step back and look at the process objectively.\u00a0<strong class=\"markup--strong markup--p-strong\">How well thought through is the idea? Is there a market for it? Have they done any testing?<\/strong><\/p>\n<p id=\"bdb9\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong\">If the answer is no, then we suggest making a Minimum Viable Product (MVP).\u00a0<\/strong>If you google it, then you\u2019ll find various explanations for an MVP but in short, it\u2019s a low-cost version (minimum) of the product but still useful and interesting (viable) for the end user.<\/p>\n<p id=\"023b\" class=\"graf graf--p graf-after--p\">At Thorgate, we like to use the\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Pareto_principle\" target=\"_blank\" rel=\"nofollow noopener\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Pareto_principle\">Pareto principle<\/a>\u00a0when describing the MVP\u200a\u2014\u200ait is a product consisting of 20% of the features which give 80% of the required feedback or user satisfaction. Sounds like a reasonable strategy, right?<\/p>\n<p id=\"ab1f\" class=\"graf graf--p graf-after--p\">There\u2019s no point in going all in before you have some tangible data and proof to justify your idea. That would be like marrying your beloved right after meeting them. It\u2019s probably smarter to date, start living together and then see how good\u2019s the fit.<\/p>\n<p id=\"7250\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong\">There\u2019s one main reasons we tell our clients to make an MVP first: it\u2019s all about testing the idea while keeping the expenses as low as possible.<\/strong>Usually everyone has limited budget to invest in designing and developing the product.<\/p>\n<p id=\"23b2\" class=\"graf graf--p graf-after--p\">Let\u2019s imagine that fully creating product X takes twelve months.You could invest all your money in creating the product but the most probable outcome is that you\u2019d be sitting alone with your new baby while having no money to show it to the world. The smarter way to go would be to make an MVP in six months and start collecting market feedback with the help of marketing and other tools with the remaining budget. After you have proven that the idea has traction with the target market you can go all in.<\/p>\n<p id=\"db54\" class=\"graf graf--p graf-after--p\">If you\u2019re not ready to go all in just yet you should take a look at our <a href=\"https:\/\/thorgate.eu\/mvp-workshop\/\">MVP Workshop program<\/a>. Let us help you test your business hypothesis.<\/p>\n<p id=\"a02f\" class=\"graf graf--p graf-after--p graf--trailing\">In conclusion it\u2019s always smarter to make an MVP first before you marry your idea! Thank you for reading and if you\u2019d like to know more about how Thorgate does the MVP scoping process then\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/medium.com\/thorgate\/mvp-scoping-insight-from-thorgates-product-analyst-janar-merilo-6fe319666230\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/medium.com\/thorgate\/mvp-scoping-insight-from-thorgates-product-analyst-janar-merilo-6fe319666230\">here\u2019s an article<\/a>\u00a0that we wrote about it. Also again if your interested in having your own\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/thorgate.eu\/mvp-workshop\/\" target=\"_blank\" rel=\"nofollow noopener\" data-href=\"https:\/\/thorgate.eu\/mvp-workshop\/\">MVP workshop<\/a>\u00a0then feel free to use Thorgate\u2019s know-how.<\/p>\n<p>(Source: <a href=\"https:\/\/medium.com\/thorgate\/first-things-first-start-with-an-mvp-7ce0562bf76a\">Thorgate blog<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every now and then we meet a client that has an awesome, world-changing idea and the drive to execute it.\u00a0They have found a problem and know the solution to it.\u00a0It\u2019s truly amazing to see and feel the passion of these people: they just pull you with them and make you a believer too, writes Oliver [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":45961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_s2mail":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-45960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/posts\/45960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/comments?post=45960"}],"version-history":[{"count":0,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/posts\/45960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/media\/45961"}],"wp:attachment":[{"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/media?parent=45960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/categories?post=45960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/tags?post=45960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}