{"id":87335,"date":"2021-04-21T16:44:16","date_gmt":"2021-04-21T13:44:16","guid":{"rendered":"https:\/\/www.tehnopol.ee\/?p=87335"},"modified":"2021-04-26T16:57:23","modified_gmt":"2021-04-26T13:57:23","slug":"two-estonian-mothers-created-a-secure-application-for-storing-family-memories","status":"publish","type":"post","link":"https:\/\/www.tehnopol.ee\/en\/two-estonian-mothers-created-a-secure-application-for-storing-family-memories\/","title":{"rendered":"Two Estonian mothers created a secure application for storing family memories"},"content":{"rendered":"
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Graspic\u2019s journey began a few years ago when two active Estonian mothers \u2013 Triinu Epler and Gerta Sarv \u2013 found that their lives lacked a convenient application for collecting family memories. Along the way, they have participated in several incubators, accelerators and reached the top 30 of Ajujaht. Today, Graspic is ready to preserve the special memories of all families.<\/strong><\/p>\n\n\n\n

The founders Triinu Epler and Gerta Sarv aimed to create a safe alternative to social media and cloud albums. Graspic was born out of a desire to comfortably capture and store children\u2019s childhood. Graspic is a mobile application for collecting and storing family memories. In addition, the app provides exciting ideas for spending time with your family and enables to watch the child\u2019s growth with the entire family. \u201cNowadays, probably all families feel isolated due to the COVID crisis. Grandparents live far away and it is important to protect them from the virus. Many families also do not see fathers working abroad. With Graspic, all people who are important in a child\u2019s life can monitor the child\u2019s growth and add memories themselves,\u201d says Sarv. Graspic\u2019s mission is to unite families. The whole Graspic team considers the time spent with family important \u2013 it is important for a healthy family relationship and the child\u2019s development. Collecting memories together and later remembering them creates a strong bond with the child and moments that they remember as an adult.<\/p>\n\n\n\n

The founders aim to educate parents about the dangers of the Internet and provide a safe alternative to the big giants of social media. With Graspic, the pictures and information are protected. Only people invited by a parent can see and edit a child\u2019s profile. This way, the parent can be sure that only the relatives will see the child\u2019s information. Only the profile\u2019s administrator, who is usually a parent, can download images and videos from the application. Thus, unlike social media, it is not possible to arbitrarily share images with anyone other than the parent. \u201cWith our application and messages, we are, in a sense, against major social media platforms, such as Facebook. There are a lot of posts and pictures of children which don\u2019t really belong on social media. Later, these images create tensions within the family, violate the child\u2019s right to privacy and, in the worst case, fall into the hands of perpetrators,\u201d said Triinu Epler, CEO of Graspic.<\/p>\n\n\n\n

Graspic can record children\u2019s special moments as first moments. In this way, the company tries to avoid excessive digital waste. Millions of pictures are uploaded to cloud albums and social media every day, most of which are forgotten. In Graspic, the parent must select one picture or video for each moment. This way, it\u2019s easy to develop photos later \u2013 they\u2019re already sorted.<\/p>\n\n\n\n

In 2019, Graspic O\u00dc reached the top 30 of Ajujaht- Estonia\u2019s largest business competition \u2013 with its idea. Since then, the founders have been working on the idea alongside their children and developing the app\u2019s first version. In 2021, they joined Tehnopol Startup Incubator, which, according to the founders, has brought many valuable people who have helped improve their weaknesses. The team has gained a better understanding of how marketing should be approached, and if there has been a need for know-how, a solution has been found on how to move forward and acquire that know-how. Thanks to this support the team is much more motivated, focused and feel that they will reach the goal faster!<\/p>\n\n\n\n

Take a look at the app here<\/strong><\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Graspic\u2019s journey began a few years ago when two active Estonian mothers \u2013 Triinu Epler and Gerta Sarv \u2013 found that their lives lacked a convenient application for collecting family memories. Along the way, they have participated in several incubators, accelerators and reached the top 30 of Ajujaht. Today, Graspic is ready to preserve the […]<\/p>\n","protected":false},"author":6,"featured_media":87247,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_s2mail":"yes","footnotes":""},"categories":[17],"tags":[],"class_list":["post-87335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/posts\/87335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/comments?post=87335"}],"version-history":[{"count":2,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/posts\/87335\/revisions"}],"predecessor-version":[{"id":87445,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/posts\/87335\/revisions\/87445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/media\/87247"}],"wp:attachment":[{"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/media?parent=87335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/categories?post=87335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tehnopol.ee\/en\/wp-json\/wp\/v2\/tags?post=87335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}