Pre-accelerator programme PRIMER is looking for early-stage startups!

PRIMER by InnoEnergy is the pre-acceleration programme for all early-stage startups. The main goal is to get innovators from the CEE region to build their entrepreneurial skills and prepare their business to enter the acceleration and investment programmes. 

Primer programme consists of 7 theoretical and practical workshops led by professional mentors, industry experts, and experienced entrepreneurs. The topics range from legal and IP protection, to pitch deck design, to agile methodology, and more:

  • How To Build A Solid Marketing & B2B Strategy
  • The Legal, Financial & IP Aspects You Need To Consider
  • How To Get Your First Customers
  • How To Design a Pitch Deck That Gets Investors’ Attention
  • And How to Build A Great Team & Adopt An Agile Methodology
  • Pitching Demo Day

The pre-accelerator programme in Estonia is led by InnoEnergy Estonian HUB – Tallinn Science Park Tehnopol. 

In each country, the Primer programme ends with a local Demo Day, where all teams make a 4-minute pitch, followed by a 3-minute Q&A from the jury and audience. By the end of the programme, startups develop a set of deliverables that are required by potential investors, which include:

  • Letter of intent
  • Go-To-Market strategy
  • Business model canvas
  • Roadmap
  • Competitive landscape
  • Pitch Deck

If you are a motivated entrepreneur whose aim is to get the product or service on the market, all potential partners will require these documents from you – from investors to public institutions 😉

Primer is a FREE, nonprofit programme. Completion of all deliverables by a startup is required to graduate from the Primer program and receive a certificate.

We invite all early-stage startups to apply before March 7! Send your pitch deck or 1-pager at



  • Workshops (12:30-17:00):




  • Pitching Demo Day (9:30-12:00)



Hede-Kerstin Luik, Head of Marketing and Communications at PERH

Hede Kerstin has been involved in influencing people’s attitudes and behavior for almost 20 years. For more than 7 years Hede was the Head of Marketing at Statoil, led British Council Estonia and TBWA Estonian chain, run European creative industries project and has great experience working for agencies. She is also an Executive Coach at Smartmark.

Superpowers at Primer:  team building and management, pitching training

Margit Raid, independent business consultant since 2007

In her professional career, she studied economy at Tallinn Technical University. After ten years career in several mid-manager and manager positions, she complemented herself at Estonian School of Diplomacy and fulfilled MBA program about consultancy at Estonian Business School, adding several supplement studies at Professional School of Psychology. All her programs and lectures are taylor-made.

Superpowers at Primer: 1-pager, pitch deck structure, pitching training

Evelin Soidla, Trainer, Coach, Supervisor at Multilingua OÜ

Evelin is an experienced Senior Lecturer with a demonstrated history of working in the education management industry. Skilled in Intercultural Communication, English as a Second Language (ESL), Coaching, Professional Mentoring, and Language Testing. Strong education professional with a Certificate in progress focused in Coaching and supervision from International Supervision and Coaching Institute (ISCI).

Superpowers at Primer: Techniques in professional English

Indrek Saul, Growth Strategy Coach at Indrek Saul OÜ

Indrek has been working as a management and strategy consultant for 6 years at KMPG and PriceWaterhouseCoopers Advisory. Before he was an IT entrepreneur in sales of economic, CRM and business analysis software. Today, he is an independent strategy consultant and sales growth coach, helping his customers identify their company’s growth strategy, find growth opportunities for sales revenue, improve sales and marketing leadership, and find ways to stand out from competitors. He has advised over 100 companies and supervised more than 20 growth strategy workshops.

Superpowers at Primer: Lean Startup methodology and LOI, Roadmapping

Heidi Kakko, Partner of BaltCap Growth Fund

Heidi has been running the Estonian Business Angels Network Estban and initiated the Estonian Private Equity & Venture Capital Association. She has served as the fund manager of an early stage VC fund (Estonian Development Fund and its venture arm SmartCap) and developing the Estonian venture capital market and startups since 2008. For over 15 years, Heidi has been actively participating in financing and acquiring companies – for more than 10 years she worked on corporate advisory and finance at PricewaterhouseCoopers.

Superpowers at Primer: Finances and investments

Grete Gutmann, Head of Startup Team at Civitta AS

Grete has been working with startups in various lifecycle phases since 2014 and now leads Civitta’s startup team. The team is focused on full lifecycle support for startups – from idea stages to scaling. She has been involved in a number of key initiatives in Estonia and internationally – such as Ajujaht, Startup Passion, Nordic Angel Program and many others. She considers the Business Model Canvas a crucial tool for any company looking to break through in the market.

Superpowers at Primer: Business Model Canvas

Andrea Bronzini, Growth Specialist at CXL Agency

Andrea Bronzini masters the art of manipulating data and creating growth models. He is a professional Growth Expert, Digital Marketer and SEO expert.

Superpowers at Primer: Go-to-market and sales strategies, B2B marketing strategies, competitive landscape

Birgitta Ots, Lawyer at TRINITI

Birgitta assists TRINITI attorneys in competition law, state aid and European Union law. She also assists attorneys in their work in the field of mergers and acquisitions.

Superpowers at Primer: IP and legal aspects

Maarja Lehemets, Lawyer at Triniti

Maarja specializes in Data Protection, Intellectual Property Law and Info Technology Law. She also assists attorneys in Corporate and Commercial Law. Maarja is focused on intellectual property and IT-intensive enterprises as well as data-intensive enterprises.

Superpowers at Primer: IP and legal aspects

Deliverables by the end of the Primer

Letter of intent (LOI) or softer letter of support Rohkem infot

Optional template provided

Business Model Canvas Rohkem infot

Osterwalder’s Business Model Canvas template

Competitive landscape Rohkem infot

Optional template provided

Go-to-market strategy Rohkem infot

Optional template provided

Roadmap Rohkem infot

InnoEnergy template

Pitch deck Rohkem infot

InnoEnergy template

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