Startup Story: FindMyAccountant X Tehnopol Startup Incubator

Startup FindMyAccountant contributes to improving the business environment. The platform helps both local and international entrepreneurs find the most suitable local accounting service for their needs – whether it’s an accountant, software, or a combination of the two. FindMyAccountant is participating in the Tehnopol Startup Incubator. If your startup is ready for acceleration, don’t hesitate – now is the perfect time to apply. Learn more at startupincubator.ee.

One of the founders, Berit Janson, shared more about FindMyAccountant’s journey.

How did the idea to create your startup come about?

FindMyAccountant was founded by sisters and former colleagues at an accounting firm, Berit Janson and Grete Michelson. Grete is an accountant with experience leading accounting teams – a strategist and a driving force. Berit is focused on sales and partnerships – a changemaker at heart. The founding team also includes developer Kristjan Eichler and marketing specialist Katrin Primak.

“Grete and I used to work together at an accounting firm. From the sales side, I noticed that new clients often didn’t know what to ask for and frequently underestimated or overestimated their business volumes. From the accounting side, Grete pointed out that the questions clients ask are always repetitive, and that the initial questionnaire and consultations take up a lot of time – especially when the client is international,” Berit explained.

“That’s how we came up with the idea of a ‘smart client’ system, where an entrepreneur fills out a questionnaire, the platform generates a standardized request for proposal, and with just one request, they can receive all the offers in a comparable table. At the same time, accountants get a sales and marketing tool.”

What has been your biggest challenge/failure and your biggest win so far?

“The biggest challenge has, of course, been finding resources, time, and funding. I would say we haven’t had any major failures yet – perhaps we’ve just been moving too slowly. As for wins, there are several, but one of the biggest is that in just six months, more than 100 accounting service providers from across Estonia have joined us. We’ve been warmly welcomed, accountants want to support us, and we receive constant feedback and input from them.”

What sets your startup apart from competitors?

“What sets us apart is that, essentially, we don’t have direct competitors. Sure, there are Facebook groups, the e-Residency Marketplace, Fiverr, and similar platforms, but we haven’t seen a ‘smart client’ system like ours on the market.”

Why Tehnopol Startup Incubator?

“We’ve all been entrepreneurs before, so we knew what was needed to build product-wise. We came to Tehnopol with the goal of preparing our startup for investment readiness. Today, I’d say the most valuable thing has been access to mentors from different fields – especially key mentors who help us stay focused on the bigger picture amidst the daily chaos.”

Where do you see your startup in 1 year? And in 5 years?

“In a year, we plan to have solutions ready for at least three markets (including Estonia), used by thousands of entrepreneurs and accountants. In five years, we aim to call ourselves a global company, operating in at least ten markets with tens of thousands of users.”

Who will be the next Estonian unicorn?

“The next unicorn may come from the defence sector, though I can’t name anyone specific right now. At Latitude59, I also noticed MarkeDroid – why not them?”

Which books/podcasts/publications or industry figures do you follow and recommend to other early-stage founders?

“Life as a startup founder really pushes you toward self-help and motivational books. I really enjoy Mel Robbins’ podcast. I’ve also recently discovered Seth Godin. When it comes to accounting in Estonia, I’d definitely recommend following Krista Teearu.”

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The Tehnopol Startup Incubator is ready to take you on a winding but exciting journey. Are you ready too? Apply today – we’ll get in touch, validate your idea, and you might just be the next startup whose story we share across our channels! Learn more at startupincubator.ee.