12.09.2018
Novartis: embracing digital innovation to provide beyond-the-pill service
In an outcome-focused world, pharma must do more than simply develop pills and medicines. Novartis is at the forefront of digital innovation and has collaborated with multiple digital health start-ups to provide beyond-the-pill services to their customers. “Thanks to digital innovation, the traditional roles and dynamics of healthcare stakeholders have changed fundamentally,” says Jürgen Kukk, […]