Market entry webinar: Discover Hong Kong

The Greater Bay Area (GBA), with Hong Kong at its core, is one of the most dynamic and fast-growing business regions in Asia. With its open economy, strong legal system and deep business ties to mainland China, Hong Kong serves as a strategic gateway to new market opportunities. This webinar offers practical insights into how small and medium-sized companies from the Central Baltic region can explore the GBA through Hong Kong. Learn more about the business culture, regulatory landscape, and how to approach this unique market.

Who Should Attend?

This event is aimed at:
• SMEs and startups looking to expand into the Greater Bay Area
• Businesses in greentech, healthtech, digitalization, AI, deeptech and related innovation sectors
• Business leaders, export / internationalization managers, and anyone responsible for growth strategy
• Those interested in building relationships, learning regulatory, legal & market practices in GBA

What You’ll Get Out of It?

• Insightful introductions to the business environment in GBA (Hong Kong, Guangdong)
• First-hand expert knowledge on opportunities, challenges, regulatory requirements and entry paths
• Practical tips for Nordic/Baltic firms on succeeding in GBA markets
• Opportunity to talk with regional experts and peers in hybrid Q&A & networking

Agenda, October 14
10:00 Welcome & Opening words
10:05 Market and key trends introduction: Guangdong Province by EU SME Centre
10:30 Market introduction: Qianhai Shenzhen-Hong Kong Youth Innovation and Entrepreneur Hub
10:50 Leap4Growth project introduction and practicalities
11:05 Q&A session (hybrid session ends)

The webinar will take place online. A participation link will be sent to all registered participants before the event.

👉 Participation is free – registration is required.

Leap4Growth is an EU-funded export and internationalization project supporting Nordic and Baltic SMEs to access fast-growing Asian markets. With a special focus on innovation — in cleantech, healthtech, digitalization, AI, deeptech — the project offers guidance, local market advice, funded export trips and connections that help businesses take real steps to go global.